The Map

Italy’s enchanting wine regions

Italy is composed of 20 regions, each with a unique topography, climate, and cultural identity. These factors have contributed to the distinctive winemaking traditions that can be found throughout the Italian peninsula and islands.

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The Campaign

Italian Wine - Taste the Passion

The Italian Trade Agency, also known as the Italian Trade Commission, has unveiled a three-year marketing program to elevate the image and prestige of Italy’s wines through a multi-initiative campaign, “Italian Wine––Taste the Passion.” Campaign Goal Leverage the country’s culture, heritage and lifestyle in commercial, trade and educational channels. Creative The campaign’s creative reflects a lifestyle…

The Campaign



The Numbers

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