The mission of the Italian Trade Agency’s campaign, “Italian Wine – Taste the Passion,” is to educate consumers of the…
A leader in fashion, design, food and many other creative sectors, Italy is also the world’s leading producer and exporter of wine, and it’s no wonder. The peninsula’s mild Mediterranean climate and centuries of enological expertise have fostered an extraordinary wine culture. Though Italy’s vintners are in the vanguard of modern producers, they still maintain a deep respect for their country’s ancient winemaking heritage, which many consider an art form.
The wines of Italy are celebrated for their quality and incredible diversity. Italy’s 20 regions each have their own distinctive topographies, histories and cultural identities, as well as unique winemaking traditions.
Each of Italy’s 20 regions produce wine: no other country can boast such widespread production. To date, 590 grape varieties have been identified in Italy, but there are believed to be hundreds more that have yet to be cataloged, bringing the possible number to nearly 1,000.
Making Wine for Centuries
Known to the Ancient Greeks as Oenotria, or “the land of wine,” Italy boasts 4,000 years of uninterrupted grapevine cultivation and winemaking.
Taste for Living
From bold, noble red wines, to zesty, mineral whites and sparkling rosés––Italy has a wine to delight every palate.
Taste the Passion
We invite you to learn more about the rich history of Italian winemaking, along with some exciting new initiatives, and we hope you will gain an appreciation for the great variety of wines found in each of Italy’s regions.